Business cases


Tourism co-creation handbook is a holistic approach developed in close cooperation with six tourism companies that participated in the project “integrated tourism product development”. This section introduces the development needs of the six participating companies and illustrates how the researchers and company representatives worked together and sought and found a suitable solution.

Staffpoint – product development starts already with the recruitment process

Lapland Safaris – guides’ training as part of product development

Villi Pohjola Eräsetti Wild North – products as a mirror of company identity

Upitrek – customer participation in products and product development

Arctic SnowHotel – positioning a new company

Arctic Reindeer – reconciling reindeer herding, Sámi culture and tourism


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