BART project workshop in Sweden

The true meaning of the term “cross-border cooperation” is put into practice in the frame of the project “Public-Private Partnership in Barents Tourism” on a daily basis. Numerous e-mails and phone calls go back and forth everyday between the project’s participants in Finland, Russia, Sweden and Norway. In order to discuss ongoing project activities and benchmark successful examples of public private partnerships in tourism in Sweden, project participants discarded their e-mails and phones to meet in person in Piteå/Sweden from the 9th to the 10th of November 2011.   Photo 9.11.2011 11.31.25.jpg
 The workshop was organized by the project’s Swedish partner Luleå Technical University in Piteå and Boden, allowing participants to enjoy Swedish hospitality in a variety of interesting locations. The workshop was kicked-off with a guided tour in LTU’s campus in Piteå, introducing the project partners to its own digital organ, black box and other marvelous facilities at the disposal of LTU’s staff and students. The afternoon was subsequently used for presentations of the project’s currently ongoing task, which maps tourism expertise available in the project’s participating organizations. The presentations provided an exhaustive overview of tourism expertise in Northern Norway, Russia’s Arkhangelsk and Murmansk region, Norrbotten and Finnish Lapland. Mapping tourism expertise is only one part of the project activities, which as a final outcome will provide the Barents Region with an Action Plan for tourism development. The Action Plan will be published at the end of the project and will provide the Barents Joint Working Group on Tourism with valuable input for their work.
The second day of the workshop was spent in Boden, visiting Rödbergsfortet as an example of public-private partnership in tourism and using its facilities as efficient and effective meeting place for the projects working and steering group. The workshop was concluded with a visit to the Treehotel in Harads, inspiring all participants with its unconventional approach and creative ideas for making a village located in Northern Sweden’s periphery the focal point of journalists and visitors from all over the world.

Treehotel, Harads, Sweden.
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