|On the basis of her empirical results and theoretical framework, Tiensuu established a model that describes the event as a tourism product. The event product consists of event system, event process, event space and the event concept. The event tourism product is born in the encounters and interaction between the organizers of the event, customers and stakeholders – before the event, during the event and after the event.
The research data consisted of written descriptions of event experiences, interviews, participatory observation and two blog posts.
Heidi Tiensuu: Arctic Design Week as an attractive tourism product. Formation of the event experiences in a Lappish cultural event.
The supervisor of the thesis was Senior Lecturer Monika Lüthje.