Markku Vieru

Professor of Accounting 

Docent of Financial Accounting (University of Oulu)

Ph.D. (University of Oulu)

+ 358 (0)400 377 641

Research interests /Tutkimusintressit

    • Accounting, Finance and Economics in Tourism
    • Corporate governance and auditing
    • Sustainable Reporting
    • Market Responses to Corporate Disclosure
    • Investor´s Trading Behavior  
    Key publications / Tärkeimmät julkaisut

    • Falk, M. & Vieru, M. (2017). Demand for downhill skiing in subarctic climates. Scandinavian Journal of Hospitality and Tourism (Accepted for publication).
    • Falk, M. & Vieru, M. (2017). Impact of rouble’s depreciation on Russian overnight stays in Finnish regions and cities. Tourism Economics. (Accepted for publication).
    • Vieru, M. (2015). Do tourism firms with female CEOs hold higher levels of cash? Finnish Journal of Tourism Research 11(2), 24-44.
    • Peltoniemi, J. & Vieru, M. (2013). Personal guarantees, loan pricing and lending structure in Finnish small business loans. Journal of Small Business Management. 51(2), 235-255.
    • Vieru, M. & Schadewitz, H. (2010). Impact of IFRS transition on audit and non-audit service fees: evidence from small and medium-sized listed companies in Finland. Finnish Journal of Business Economics, 59:1, 11-41
    • Vieru, M., Perttunen, J. & Schadewitz, H. (2006). How investors trade around interim earnings announcements. Journal of Business Finance & Accounting 33:1 & 2, 145–178.
    • Vieru, M., Perttunen, J., & Schadewitz, H. (2005). Impact of investors’ trading activity to post-earnings announcement drift. In E. K. Laitinen & T. Laitinen (Eds), Contributions to Accounting, Finance, and Management Science – Essays in Honour of Professor Timo Salmi (Acta Wasaensia, no. 143 (ISBN 952-476-098-3), 373-401). Vaasa: Yliopistopaino.


    Awards, best papers

    • Falk, M. & Vieru, M. (2016). Factors affecting cancellation behavior: Online and early hotel booking least likely to be realized. International Journal of Contemporary Hospitality Management (IJCHM). Best Paper Award2016.pdf, Consumer Behavior in Tourism Symposium 2016, Consumer Psychology of Tourism, Hospitality, and Leisure Research Symposium 2016, Bruneck / Brunico, Italy - December 14 - 17, 2016.