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The 20th Nordic Symposium in Tourism and Hospitality Research
Professor William Gartner, University of Minnesota, USA
Keynote title:Tourism image development and destination branding
William C. Gartner, Ph.D. is Professor of Applied Economics at the University of Minnesota. He previously served as Director of the Tourism Center, Director of the Institute of Outdoor Recreation and Tourism at Utah State University and as Graduate Program Director of the MS in Hospitality and Tourism at the University of Wisconsin-Stout. Dr. Gartner has conducted numerous research studies in the area of tourism image development, seasonal home impacts, tourism marketing, economic impact and destination branding. He is the author of numerous tourism articles published in professional journals and two books, Tourism Development: Principles, Processes and Policies, Van Nostrand Reinhold and Trends in Outdoor Recreation, Leisure and Tourism, CABI.
Professor Raija Komppula, University of Eastern Finland
Keynote title: Customer value based experience development
Dr Raija Komppula is Professor of Marketing, especially Tourism Business, at the University of Eastern Finland, Department of Business. Her research interests include customer value based experience design, destination branding, market orientation, small business research and entrepreneurship, cooperation and networks, nature based and rural tourism.
Dr. Svein Larsen, University of Bergen
Keynote title: Tourists' moods and emotions - implications to well-being
Professor Larsen currently works as a professor (General psychology) at the University of Bergen, Department of Psychosocial Science, where he is head of department. In addition he holds a professorship (Social psychology) at the Norwegian School of Hotel Management, University of Stavanger. He has published in several tourism- and hospitality journals, edited two special issues of the SJHT, published in generic psychological journals as well as in other multidisciplinary journals. He has been a guest lecturer in various contries, and also acted as a consultant in the hospitality and tourism industry at home and abroad. His research interests focus on aspects of the psychology of tourists' experiences, including such themes as service management, intuitive judgements (of for example risk), moods and emotions, motivations and tourist roles.
Lapland Vocational College
University of Lapland
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