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References

Product Development Day

Client: Pro Agria project in South Savo

Expert Instructor/expert Mika Kylänen, MTI, Lapland UAS

When? 1 September 2011

For whom? The session was intended for the Pro Agria project in South Savo. The aim of the project is to improve the business skills of the numerous small tourism businesses in the region. Most of the entrepreneurs are engaged in agriculture and forestry and run their tourism businesses as side-lines.

What? The session was a day-long event consisting of training and development based on MTI’s Tourism Product Developer’s Handbook (with a focus on developing tourism service products, rural and nature tourism and cabin rental).

The training consisted of group work carried out in small groups, presentations by the expert and the bringing together and analysis of lessons learned.


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