Observing large and small predators and birds comprises the core of Wildlife tourism, a growing sector of tourism. Broadly defined, wildlife tourism also includes all types of experiences in nature, like observing reindeer, scenery, and the Northern lights.

A feeling of safety is important in wildlife tourism. The environment and animals can offer tourists novel experiences. Safety also includes the quality of blinds and other structures, the service competence and professional skills of staff members, consideration of the environment, and the safety of travel and logistics.

Lapland’s tourism safety and security network is involved in robustly developing wildlife tourism in Kainuu. The network is participating in safety pilot projects and development of safety protocols. In addition the Arctic Centre produces studies related to the topic.


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Photo: © The Finnish Tourist Board / Visit Finland Media Bank 2012


National and international research books and articles:
Environment, Local Society, and Sustainable Tourism. Jukka Jokimäki, Marja Liisa Kaisanlahti-Jokimäki, Seija Tuulentie, Kari Laine, and Marja Uusitalo (eds.). 2007.

National and international networks and projects:
Iivari, P. 2013.
Turvasatanen. Perspectives on consideration of safety in professional Wildlife tourism (in Finnish). Kajaani University of Applied Sciences. Outdoors Finland.

Tapaninen, T. 2007. Safety risks related to bears and viewing bears on filming trips (in Finnish). Bachelor’s thesis. Kajaani
University of Applied Sciences 2010.

Additional information:
Pekka Iivari,
Multidimensional Tourism Institute, pekka.iivari@lapinamk.fi, tel. +358 400 425 784